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Posts

2026.09.01Research

Can synthetic users replace user research with real people?

The synthetic user literature I went looking for while building a virtual research panel

12 min read
2026.08.18Conference

Five sessions I sat in on at MGS 2026

Subscription payments, the brands AI cites, game marketing, crypto ads, and working with AI

12 min read
2026.04.23Personal

AI is not a god — just a clever system running on probabilities

Notes from preparing an AI 101 session for product designers

7 min read